JD Institute of Fashion Technology Annual Design Awards

Hi Everyone,

We always have our struggles and experiences in life which defines us as a person.
They become important part of our personalities and makes for beautiful stories which remains UNTOLD !!

Based on the same theme, here I am bringing you an amazing evening where I witnessed celebration of  ‘Untold Stories’ about Indian craftsmanship.

JD Institute of Fashion Technology organised its 28th Annual Design Awards Night, a 2 days of fashion runway show on 19th and 20th May, 2016 at the Lalit Ashok Hotel in Bangalore.

The theme of the JD Annual Design Awards,  ‘Untold Stories’ was conceptualized keeping with the Government of India's initiative, 'Make in India', where the gen-next designers  focused on narrating the untold stories of our artisans, craftsmen and weavers, thus celebrating the rich heritage of our textile and clothing history, which is deeply  ingrained in our cultural fabric.

In this prestigious Fashion Awards night, the Institute recognized the extraordinary design excellence and innovative skills of the graduating students. The students collaborated with various artisans, craftsmen and weavers to create ready to wear line that will capture the essence of traditional yet modern India.

The show witnessed almost 42 collections with more than 300 garments from our gen-next designers.

Eminent choreographer and actor Rahul Dev Shetty directed the fashion runway show, and was showcased by 35 top models from Bangalore, Mumbai and Delhi.  

The event was attended by eminent personalities from the industry, including wholesalers, retailers, department stores, purchasers, boutique owners, importers, manufacturers and crème de la crème of Bangalore’s social circle.

Besides, an experienced jury of experts, selected from amongst the distinguished of the fashion fraternity, lifestyle and luxury industry evaluated the collections of these young designers and elected the winners based on their vision, interpretation, innovation, business, social responsibility and creative skills.

The JD Annual Design Awards Night is a celebration of the culmination of a successful academic year.

The event was organised to recognize the hard work and dedication of the students and celebrate with them as they stand at the threshold of a new chapter in their lives.

About ‘Untold Stories’ – Mission & Vision

Indian craftsmanship have been known since time immemorial and is appreciated and celebrated worldwide for its richness, diversity and the story telling artistry. With a long standing history of textile, design stories, and an ancient legacy of culture, India has it all to make its fashion and garment industry one of the biggest success stories. This can be achieved only if we acknowledge and work hand in hand with the untapped talent pool of skilled artisans and craftsmen.

Our skilled artisans are an integral identity of our country-India, which forms the story of our diverse culture, a celebration of our traditions; craftsmanship and exquisite creativity.  The project aims to give recognition and honour to the country’s innumerable skilled artisans, craftsmen and weavers, and bring them to the centre stage, who are almost on the verge of extinction because of lack of awareness and administrative support. The event will create a platform for the artisans and craftsmen to display their work, ensuring a mutually beneficial relationship and at the same time give them the much needed respect and dignity that they deserve.

Till next time....Keep it STYLISH By Nature !! 
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