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DONT FAKE WITH US | BE Original

Hi Everyone,

Counterfeiting is everywhere -
 It can affect what we eat, what we watch, what medicines we take and what we wear - 
 and all too often the link between fake goods and transnational organized crime is overlooked in the search for knock-offs at bargain-basement prices.

The false labeling of products, fake or inferior materials and components used to make products, and the misappropriated use of another’s trademark are just a few examples of how counterfeit goods and the theft of intellectual property are hurting us as consumers and companies too.

For the first time ever, Fastrack is sending out a message to all those who think better than toting around an authentic Fastrack bag.  At Fastrack its all about keeping it real.

And to all these fakers, Fastrack only have one thing to say –


DON’T 'FAKE' WITH US


 
I was so intrigued and wanted to be a part of this campaign. 

Fastrack directly engaged with their consumers to raise awareness about counterfeits and emphasize the importance of buying quality, branded products. They are speaking to both – those who are tricked into buying fakes unknowingly, and those who make a deliberate choice to actually purchase one.

To drive the point home, here is my take on DON’T 'FAKE' WITH US  



Till next time....Keep it STYLISH By Nature !! 
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