ITC set to redefine the luxury chocolate space in India with Fabelle

Hi Everyone,

 Fabelle Chocolates now available exclusively at ITC Gardenia in Bengaluru

ITC is set to define the luxury chocolates space in India with its foray into the high end chocolate segment with its brand ....

The brand will be retailed through exclusive Chocolate Boutiques located in ITC's Luxury Hotels

ITC’s Fabelle Chocolates have been in the making for almost a decade with extensive research and innumerable trials in the company’s pursuit to craft the finest luxury chocolates in India that rival the best in the world. Fabelle chocolates creations were put up to the senior management at ITC headquarters at least 7-8 times over the last decade and every time it was sent back to the drawing board to excel its previous version.

Fabelle offers a range of exquisite chocolate creations such as -

Fabelle Elements  
(intricately crafted pralines inspired by the elements of nature)

Fabelle Ganache 
 (velvety soft cubes of exotic cocoas delicately churned with butter & fresh cream)

Fabelle As You Like It 
 (personalized chocolate cup creations offering myriad possibilities of fillings and toppings)

In addition, the Chocolate Boutiques for Fabelle will provide a range of exquisitely crafted desserts and cocoa beverages, created live by Fabelle Master Chocolatiers.

Each Fabelle chocolate creation has been extensively tested to carefully balance tastes and textures to ensure absolute perfection. ITC has set up a state of the art facility with best in class technology to manufacture Fabelle chocolates in India. ITC is sourcing impeccable single origin cocoas from the best cocoa growing regions in Africa and South America such as Madagascar, Ivory Coast, Venezuela, Saint Domingue and Sao Tome.

Fabelle Master Chocolatiers have skilfully combined the tastes & textures of the highest quality single origin cocoas with the rarest ingredients such as acacia nectar, Madagascar vanilla, French sea salt, Lankan cinnamon, ancho chilli, and many more to deliver a magical chocolate experiences.

ITC has leveraged its institutional strengths for creating these unique offerings for today’s discerning chocolate lovers through Fabelle boutiques in ITC's luxury hotels. The product has been introduced for the first time in India at the ITC Gardenia in Bengaluru with a dedicated boutique for an immersive and participative chocolate experience. It is expected to be rolled out to other ITC Hotels over the next few months.

Fabelle Ganache
 (velvety soft cubes of exotic cocoas delicately churned with butter & fresh cream)

Lose yourself in the exquisitely smooth and silken experience of Ganache.
Fine Ghana and Ivory Coast chocolate, fresh cream and butter are matured to
perfection to create a velvety soft blend.
Each delectable cube is then sprinkled with fine cocoa for an experience
that will mesmerize you.


Invigorating delicacies
Chocolate Entremets, a classic French confection, styled with layers of mousse, créme, biscuit and often a hint of crunch, equally adored for their beauty as much as for their taste.
Tiramisu inspired chocolate entremet - coffee two ways
A modern interpretation of an Italian classic.


Pairing of chocolate with interesting flavours is an age-old tradition.
Chocolates are paired with complementing flavours or opposing zests to bring out the best in them.

Chocolate flower

Mousse of single origin Saint Domingue 70% dark chocolate enriched with Turkish pistachio cream,
balanced with raspberry confit, in a dramatic setting of a chocolate flower, set to unfold at your table.

Sipped by royalty

An ancient Mayan treat and an Aztec treasure, ‘Xocolatl’ or bitter water, chocolate was only known as a beverage.
Cocoa, as we know it, is nursed warm and enjoyed chilled.
It is thrilling in both avatars.


Dark chocolate pod filled with a dark mousse, encrusted with chocolate from the dark side.

Light, aerated mousse embraced by delectable dark chocolate.

Dark choco mousse dripping with acacia nectar, laced with French sea salt and enveloped in a rich-dark chocolate shell.

Chocolate, cinnamon, coffee and mousse come together for a symphony of the senses.

FireDark chocolate shell filled with white mousse infused with fiery Ancho chilli and tangy candied mango to set your senses on fire.

The launch of Fabelle comes at a time when the luxury chocolate market in India is still nascent with enormous opportunities. ITC is banking on its pedigree of creating premium luxury products and services to give Fabelle a winning edge in this exclusive and aspirational space.

Till next time....Keep it STYLISH By Nature !! 
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