After more than half a million online votes and over 350 entries received, Starwood Hotels & Resorts’ leading-edge Aloft brand and MTV today revealed the winners of the second annual Asia Pacific edition of music talent discovery competition Project Aloft Star, Amplified by MTV.
The contest aims to identify and support the hottest emerging music artists throughout Asia Pacific, with three competition clusters.
The contest aims to identify and support the hottest emerging music artists throughout Asia Pacific, with three competition clusters.
This year’s cluster winners are-
Gusian Yu (China)
“I really appreciate this opportunity that Aloft and MTV has given for me to perform and be a part of Project Aloft Star. I'll remember this night forever! I was over the moon when I was announced as the winner of 2015 Project Aloft Star - really thankful for the esteemed judges that saw my passion through my performance and song.”
Run Pussy Run (India)
“We are absolutely thrilled that we won the Project Aloft Star, Amplified by MTV competition! It is the first time we have participated in a competition, and winning it has been the most encouraging and rewarding experience so far. All the participants were lovely, and it was humbling to meet and share the journey with everyone. This equips us to release our debut album and perhaps a video too! Kudos to Aloft and MTV for supporting and paving pathways for independent artists!
Jennifer Lackgren / Jenny & The Scallywags (Thailand)
(Southeast Asia, comprising Thailand, Malaysia and Singapore)
(Southeast Asia, comprising Thailand, Malaysia and Singapore)
”We’re completely thrilled to be the winners for Project Aloft Star 2015, amplified by MTV. From the day of our video submission to the very moment of our winning performance, our journey has been an exciting whirlwind. We definitely want to use the US$10,000 and the momentum from this amazing platform to create good music videos and our extended play that will be released early next year for Sounds Like Maybe and How to Break Up with Somebody. We’re over the moon and can’t wait to see where this journey takes us. Thank you MTV and Aloft!”
The top finalists battled it out at the finals held at Aloft Hotels in Kuala Lumpur, Bangalore and Guangzhou over the weekend in front of a panel of judges.
They were evaluated on music composition and song-writing skills, originality and creativity, technical skill, “wow” factor, showmanship, and stage presence.
The judging panel comprised the following representatives from Aloft Hotels, MTV, celebrities and music industry experts.
They were evaluated on music composition and song-writing skills, originality and creativity, technical skill, “wow” factor, showmanship, and stage presence.
The judging panel comprised the following representatives from Aloft Hotels, MTV, celebrities and music industry experts.
About Aloft Hotels
With 100 hotels open now and coming soon in 15 countries around the world, Starwood’s (NYSE:HOT) Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience
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