ELLE Carnival for a Cause
Where Fashion Joins Hands Against Breast Cancer
Bangalore, 3rd May, 2014:
Through its Fashion
Joins Hands Against Breast Cancer initiative,
ELLE augments work in the area of breast health under the auspices of the Ogaan Cancer
Foundation, which supports the Women’s Cancer Initiative – Tata
Memorial Hospital.
The
fashionable Sundowner hosted by The Taj West End in its grand Ballroom, saw a delightful
gathering of Bangalore’s social brigade in full force to support the cause. The
carnival held on Saturday evening saw the presence of Bangalore’s glitterati
such as Ritu Mallya, Anusha Raj, Seema Malhotra, Ila Naidu, Judith and Ian
Felton amongst many others.
Fashion Joins
Hands Against Breast Cancer is ELLE magazine’s initiative to work
with members of the fashion fraternity who donate creations, which will be
retailed through the carnivals. Along with a silent auction featuring designer
merchandise from prestige brands like Tod’s, Christian Louboutin , Christian
Dior and Chanel was also held at the do.
Three
fund-raising events have been planned over a course of 2 months across three
metros. New Delhi flagged off the first ELLE Carnival for a Cause followed by
Bangalore and Mumbai. The next carnival will take place in Mumbai on 18th
May.
ELLE Carnival
for a Cause is a unique way to raise funds, since the designer-wear
is affordably priced, enabling a wider audience to contribute and be a part of
the initiative. Bangalore based designers The Bombay Attic, Namrata G, Ritu
Pande, Mogra, Ravage and Minske among many others partook in this fun evening.
Also, great discounts are available on high street fashion brands, beauty
products and super stylish accessories.
The
Carnival hosts a fun evening along with activities like tarot-reading, fortune-telling and innovative games; all
this, while a live band set the beat to the fundraiser with a heart.
“It is hard to ignore the statistics that
one in 30 women in urban India runs the risk of developing breast cancer,” says
Aishwarya Subramanyum, editor-in-chief, ELLE/Archana Pillai, Group Publisher
and CEO, Ogaan Publications. “But the good news is that a simple
self-examination that takes only 15 minutes once a month can detect the
disease. Early detection can lead to a complete cure. With these facts it is
imperative to increase awareness – we want young women, our readers, to have a
healthy, happy future. And this is the way we can ensure it.”
Speaking at the event, Somnath Mukherjee, General Manager – The Taj West End, Bangalore
said, “The event spreads awareness about breast
cancer in a way that educates and celebrates the determination of women to
overcome the illness. The Taj Group is proud to continue its association with
Elle for the Breast Cancer Awareness Campaign. As a symbolic gesture, The Taj
West End will participate in full spirit and the guests can enjoy a fashionable
sundowner evening with shopping and fun filled activities. We are pleased to
offer our support to make a difference towards the initiative as the funds from
today’s endeavor will be channelized for this cause.”
With
the ELLE Carnival for a Cause, Taj West
End brings together the fashion industry to mobilize awareness and donations,
and gives an opportunity to connect with approximately 500+ people per city. All
funds raised from the Carnivals are donated to the Womens’ Cancer Initiative of
the Tata Memorial Hospital, Mumbai. The carnival saw an elaborate spread of
Food and beverage offerings which was a feast in its own; a sprawling
spread of interesting live counters comprising specialties from Blue ginger,
antipasti, affogato, frito misto, pan crostini, exotic cupcakes, pies,
macaroons and tarts, cheese and cold meat, an array of hot and cold pass
arounds, a large selection of unique cocktails and much more.
About Ogaan
Cancer Foundation and ELLE Breast Cancer Campaign
Started
in 2007, the Ogaan Cancer Foundation has been promoting and augmenting efforts
for the cause of breast cancer through its flagship publication, ELLE. India’s
premier fashion and lifestyle magazine for women, with a circulation of more
than 80,000 copies, ELLE has been instrumental in upholding the cause and in
disseminating information for the benefit of women through its issues.
Over
the years, the Ogaan Cancer Foundation – a registered non-profit under Section
25 of the Companies Act) – has risen over ` 2.5 cr for the cause. The sum is
especially significant because the campaign targets small individual donors –
the average donation
is
under ` 3000. Over the years, over 4000 people have joined this movement by
contributing their time, services, products or donations and actress Sonam
Kapoor is the cause’s ambassador.
ELLE
hopes that its association and efforts will boost the Foundation’s ability to
garner support, both monetary and emotional, ensuring that women, principal
readers and also the biggest target group for breast cancer are better equipped
and that the community they are surrounded by is sensitized to handle the issue
effectively.
About Women’s
Cancer Initiative – Tata Memorial Hospital (WCI-TMH)
WCI-TMH
was founded by Mrs Devieka Bhojwani in partnership with the Tata Memorial
Hospital in 2003. It has been designed to take care of various issues related
to cancers in women such as breast, cervical and ovarian cancers. The
foundation is based at Tata Memorial Centre, Mumbai, one of the leading
hospitals in the country, working on treatment, education and research in the field
of cancer. The foundation has undertaken numerous initiatives to create
awareness and emphasise the importance of early detection. It aids R&D on
the causes and cures of the disease, facilitates interaction between
professionals through annual breast cancer conferences. WCI-TMH also organises
an ‘Open Forum’ for members of the general public to interact with experts in
the field of cancer. However its core activity is financially supporting over
500 women annually who are unable to afford their treatment but have over an 80
per cent chance of recovery.
About Taj West
End
The Taj West End recently celebrated the 125 years of its
legendary existence. Built in 1887, as Bengaluru’s first hotel, The Taj West
End is a sanctuary for today’s discerning business and leisure traveller,
offering bespoke luxury experiences that have made it a leitmotif of the city.
About Taj
Hotels Resorts and Palaces
Till next time....Keep it STYLISH By Nature !!
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