High fashion for young women by Max Fashion

Hi Everyone,





Max, India’s leading value fashion brand unveiled ‘Runway at Max’ - their new line of high fashion for young women inspired by Miss India. The collection has been created specially by the Max design house to mark their collaboration with Miss India in its golden jubilee as the official fashion partner.

The spectacular fashion show gave a preview of the ‘Runway at Max’ collection which is slated to hit stores across the country shortly. The pageant has churned out some of the most stylish women in the world & this collection will allow budding fashionistas to be part of that glamour. It comprises dresses, skirts & tops in the latest trends ruling the international ramps such as colour blocking with bright colours, peplum designs and optical illusion silhouettes. The color palette used is seasonal winter brights teamed with monochromes and accented hues. Print goes all out with jackets & pants rendered in aztec, floral, lace and abstract designs.

Vasanth Kumar, Executive Director, Max said, “Our association with Femina Miss India reinforces our endeavour to ‘Democratize fashion’ and foster talent. We are indeed happy to come onboard as the official Fashion partner and intend to take the property to an all new level in its 50th year. Leveraging the far reach of the brand across 35 cities, Max jointly with Femina is determined to take the pageant beyond metros to recognize hidden talent across the country.”

Talking about the latest fashion trends, Ms. Kamakshi Kaul, Head Designer –Max said “The ‘Runway at Max’ collection offers the fashion conscious youth to experiment with form, cuts and colours. Keeping in mind the glamour quotient of the Miss India pageant, the line incorporates the latest trends of vibrant hues, contemporary patterns and chic layering dominating the runaways across the world along with our own twists. We hope to go beyond the look of the clothes & create an experience.”

Till next time....Keep it STYLISH By Nature !!
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