Smirnoff launches vodka premix Bangalore India

Hi Everyone,

Smirnoff launches new vodka premix for the first time in India

 Get ready to break the ice and kick-start the party with Smirnoff ICE


Bangalore: Smirnoff, the world’s no.1 vodka, is redefining the vodka category with the launch of its leading vodka premix, Smirnoff ICE. With this much-awaited launch in India, the all new Smirnoff ICE is set to become the preferred consumer choice as the first drink of the night. The exciting vodka premix promises to ‘Start the night, break some ICE’ with its bold flavor and refreshing taste. Smirnoff ICE was launched today in Bangalore, in the presence of popular actor and singer Ayushmann Khurrana and Bangalore’s favorite RJ, Danish Sait.

Smirnoff believes life is best when one has honest, effortless fun and Smirnoff ICE promises to kick-start the real fun at every party. It is a perfectly balanced blend of Smirnoff vodka and refreshing flavors, making it an ideal drink for the new-gen consumers who want to take the fun factor up a notch. The premixed vodka is available in two bold and exciting flavors, Smirnoff ICE Black and Smirnoff ICE Original.

Speaking on the launch, Bhavesh Somaya, Marketing & Innovation Director, Diageo India commented, “Smirnoff ICE will revolutionize how every party starts in the country and consumers will love the great taste and convenience it offers. The premixed vodka is the ideal icebreaking drink to kick start the party and set the night for a great experience. We are very excited to bring this product to Bangalore after a successful launch in Goa and confident that the garden city will have a great time with Smirnoff ICE.”

“Smirnoff ICE embodies the life of the party and the person who starts the revelry. Much like the person who breaks the ice and starts the fun, Smirnoff ICE picks up the pace and gets everyone in the mood to have fun. I am very excited to be a part of the launch here in Bangalore and had a great time with Smirnoff ICE”, added actor and singer Ayushmann Khurrana.

Smirnoff ICE is for those who do not shy away from getting the party started and picking up the pace. A strong, sharp taste with an ABV of 7% for 275ml Smirnoff ICE Black is priced at Rs. 80 and Rs. 110 in Goa and Karnataka respectively.  Smirnoff ICE Original with an ABV of 5% for 275ml, has a lighter lemon flavoured taste which is available for Rs 75 and Rs 110 in Goa and Karnataka respectively.

Wait no more, ‘Start the night, break some ice’

Diageo encourages you to drink responsibly!

About Smirnoff

The SMIRNOFF brand that boasts of the world's number-one selling premium spirit, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com

The SMIRNOFF word and associated logos are trademarks. © The Smirnoff Co, 2014.

Smirnoff India is also on:
Facebook: www.facebook.com/smirnoff

YouTube: www.youtube.com/user/smirnoffindia

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories.  These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world.  The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.  Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

Till next time....Keep it STYLISH By Nature !! 
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