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Blenders Pride Fashion Tour 2014 - Designer Gaurav Gupta


Glamour takes the centre stage in Bengaluru with Blenders Pride Fashion Tour 2014, as the spectacular fashion event arrives in style. The evening marked the Indian fashion industry with glitz and grandeur with models strutting down the runway donning the cutting edge collections of Gaurav Gupta and Little Shilpa. The second day of the tour presented an array of stylish couture and mesmerized the crowd with a music concoction of various genres like rock, pop, classical, electronica et al by Grain featuring Karsh Kale with Ankur Tewari.



Bringing together a concoction of design, music and technology, this tour, in its tenth edition, celebrates absolution in style. Mr. Raja Banerji, Assistant Vice President at Pernod Ricard India said, “This is a very proud moment for all of us at Blenders Pride Fashion Tour as we celebrate 10 years of style, substance and excellence. This is the fourth stop of this stylish journey, throughout we have endeavoured and succeeded in setting the stage for the various talents; celebrating style like never before. This year, the Tour is grander, infused with newer dimensions from various facets of art-forms along with fashion and glamour in literature, sports, music and cinema.”


At Blenders Pride Fashion Tour, the technology concepts comprising of augmented reality and social media, along with explicitly curated music by Midival Punditz, for the entire tour, kept the audience engaged and excited. The d├ęcor exuded handcraft and delicate patterns that accentuated the whole experience.


Onlookers were tranced as models donning the Blenders Pride Collection by Gaurav Gupta walked on the runway. The new age, luscious and ever so flattering drapes incorporating the transparent basics for timeless and sophisticated sensuality stunned the audience with the celebration of womanhood. And that was not all as the gorgeous Shradha Kapoor the audience enthralled as she walked down the ramp in the finale design.
Unleashing his collection, Gaurav Gupta shared, “I am delighted to be a part of Blenders Pride Fashion Tour. Explore your fantasy with me and I love this adventure that allows me to reveal different elements of style. Egyptian tall gowns, multi-draped futuristic saris and sari gowns and fantastical red carpet glamour comes alive in this collection. Be dipped in shimmer, gold, ivory and flaming orange and explore your inner goddess. It’s time to be sexy and glamorous". 


Little Shilpa came next to present her contemporary collections, Disco Denimals, Grey Matters and Black Magic. Taking the ease and insouciance of denim, and putting it through an even more malleable state, harking animal iconography and discotheque imagery, Little Shilpa painted the picture for a free spirited future. The onlookers saw the English dandy meet the Bombay local as Little Shilpa infused decidedly offbeat influences on the arguably strict norms and practices associated with India's most beloved silhouettes -the sari and the katoricholi in her Grey Matters collection.


Commenting on the occasion, Little Shilpa said, I believe style is being bold. Being true to yourself is a portrayal of self.  It is my intuition that makes me brave enough to take my decisions in life, no matter what others say. Faith in oneself and the courage to take bold steps is my definition of style."  
The evening became entrancing as soulful notes by Grain featuring Karsh Kale with Ankur Tewari filled the air. The artists rocked the spectators with their brilliant performance that blended perfectly with the spectacularly styled evening, ending the tour in Bengaluru on a high note. The five city tour is now set to reach its final destination, Kolkata. 

Till next time....Keep it STYLISH By Nature !! 
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