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BCBG MAX AZRIA GROUP PARTNERS WITH RELIANCE BRANDS TO ENTER INDIA

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 BCBG MAX AZRIA GROUP PARTNERS WITH RELIANCE BRANDS TO ENTER INDIA



Always on the forefront of style and recognized as a global leader in women’s contemporary fashion, BCBGMAXAZRIA Group and Reliance Brands Limited, a part of the Reliance Industries Group, announced an exclusive long-term franchise agreement to launch BCBGMAXAZRIA and BCBGeneration in India. Reliance Industries Group is the largest private sector company in India and will bring BCBG’s global style and attitude to India by setting up independent standalone stores for both BCBGMAXAZRIA and BCBGeneration across major Indian cities by Spring 2015.

BCBGMAXAZRIA creates sophisticated, wearable clothing for all facets of a woman’s lifestyle so that she feels confident and beautiful every moment of her day. BCBGeneration bridges the gap between aspirations and imitation; positioned between fast fashion and contemporary influences, it provides full lifestyle offerings for a modern, fashion-forward girl. Celebrity fans for the brands include Angelina Jolie, Rihanna, Halle Berry, Beyoncé Knowles and Alicia Keys, among many others.

The product range will include apparel, footwear and accessories that embody the brands’ signature styles. The price range for BCBGMAXAZRIA is expected to be between Rs. 6000 to Rs. 20000 and for BCBGeneration it will be from Rs. 4000 to Rs. 12000.

Commenting on the association, President of Licensing and International for BCBGMAXAZRIA Group, Sophie Rietdyk stated, “We are thrilled about the agreement with Reliance Brands Limited. They are incredible partners, providing BCBGMAXAZIRIA with exceptional market and operational knowledge and location expertise. In collaboration with Reliance, we will become an influential force in the Indian fashion and lifestyle arena.”

Commenting on the partnership, Mr. Darshan Mehta, President & CEO, Reliance Brands Ltd. Said, ‘BCBG Max Azria group epitomizes excellence in design and creativity in women’s wear and each collection comes together as a complete narrative that inspires the wearer. Indian women are on a constant lookout for edgy fashion solutions and we are very excited to bring them trendiest global style in the form of BCBGMAXAZIRA and BCBGeneration.”

Till next time....Keep it STYLISH By Nature !!
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