JADE by Monica & Karishma's collection for
Summer/Resort 2014 symbolizes a quest for true style, fusing elements from the
carefree vibe of the 1960s infused with the glamour of the roaring 20s; Ornate
beaded embellishment inspired by the 20s’ love for glitter juxtaposed with the
voluminous silhouettes of the 60s! There is a subdued nonchalance in combining
the best of the two decades in fashion, brought out beautifully through
patterns, stylized accents and accelerating modernist pairings. The collection
attempts at presenting bohemian in a new avatar, one that shakes itself free
from its inherent ethnicity and is relevant for today’s New-Age Woman.
Highlights of this season are soft pastel
colours such as blush and dreamy grey accented by a dash of vivid pink
artistically displayed through voluminous silhouettes. The ensembles have been
fashioned from fluid fabrics, lending an air of mystical elegance.
JADE’s creations revolve around the New-Age
Woman - confident, experimental, and inherently glamorous. The looks speak of
casual decadence, imploring the sensibilities of a trendsetter and the Fierce
Experimentalist. The collection with its fusion twist promises to raise an
eyebrow or two.
About
the Designers
Monica Shah and Karishma Swali have together
over two decades of experience in International fashion.
After establishing JADE as the ultimate bridal
destination, they decided to explore another avenue, another aesthetic - that
to bring avant-garde and unconventional styling to India.
Thus, Collection INNANA was born to cater to
the fashion-forward Indian woman!
About
JADE
Driven by a passion for ethnic exuberance on
the fashion freeway, Monica Shah & Karishma Swali launched JADE. Today,
JADE is one of India’s premier brands that caters to modern sensibilities
rooted in rich tradition of Indian heritage, literature and artisanal
expertise.
Figure–flattering gowns, elegant saris,
stunning anarkalis and bespoke lehengas define their collection that travel
through both time and space, to present something that never was!
Till next time....Keep it STYLISH By Nature !!
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